INDEPENDENT SEO STRATEGISTLAHORE, PAKISTAN · WORKING WORLDWIDE

SEARCH SHOULD DO MORE THAN RANK.

I turn search
visibility into
business growth.

I help ambitious businesses get discovered through thoughtful SEO strategy, stronger site foundations, and content built around real search intent.

✳Technical SEO · Local SEO · Topical Authority · AI Search
PERSONAL BRAND / 001
INTENT → IMPACT
↗THE GOALQualified
visibility.
MOVE TO TILT ↗
STRATEGY WITH A POINT OF VIEW.SCROLL TO EXPLORE ↓
TECHNICAL SEO ✳LOCAL SEARCH ✳TOPICAL AUTHORITY ✳AI SEARCH VISIBILITY ✳CONTENT STRATEGY ✳TECHNICAL SEO ✳LOCAL SEARCH ✳TOPICAL AUTHORITY ✳

01 / SELECTED WORK

Less guesswork.
More intent.

A selection of SEO projects across local lead generation, e-commerce, publishing, and AI search visibility. Each project starts with the same question: what does the searcher actually need?

Portfolio notes distinguish live websites, strategy work, and projects in development. No rankings, revenue, or traffic lifts are claimed without evidence.

✳

AEO / AI SEARCH VISIBILITY

Be useful enough
to become the answer.

In an AEO case study, Google Search Console tracking recorded 42.8K impressions in AI-generated answers between June 28 and September 26. The approach focused on topical depth, related questions, clear answers, and connected entities—not a promise of guaranteed AI citations.

42.8KAI-answer impressions
tracked in the case study
JUN 28 — SEP 26

02 / WHAT I DO

Search strategy,
built to connect.

No random tactics or keyword stuffing. Just clear priorities, a strong technical base, and useful pages that match how people search.

01

Technical SEO

Crawlability, indexing, canonicalization, site architecture, internal links, and performance issues that get in the way of organic visibility.

↗
02

Local SEO & lead generation

Service-page architecture, location relevance, local intent mapping, and search foundations designed to help the right customers find you.

↗
03

Topical authority & content strategy

Keyword clustering, topical maps, SERP gap analysis, content briefs, and pages that answer the questions behind the query.

↗
04

AI search visibility / AEO

Clear, well-structured answers, connected entities, and genuinely useful coverage that improves eligibility to be surfaced in AI-driven search experiences.

↗
SEARCH
WITH
INTENT
✳MEHAK RIAZ / SEO STRATEGIST

03 / A LITTLE ABOUT ME

Good SEO starts
with better questions.

I’m Mehak, an SEO specialist and strategist who likes to understand the whole search journey—not just the keyword. I connect technical foundations, useful content, and user intent so a website can become easier to discover and easier to trust.

My work spans local service businesses, e-commerce, niche publishing, and product-led websites. I’m especially interested in the overlap between traditional SEO, topical authority, and AI search visibility.

Let’s talk about your goals ↗

04 / HOW I WORK

Clear thinking.
Useful action.

A practical process that connects research to execution—and execution to outcomes.

01 / UNDERSTAND

Find the real problem.

Review the site, audience, SERPs, competitors, and business goals before choosing a direction.

02 / PRIORITIZE

Focus on what matters.

Turn findings into a roadmap with clear priorities, intent-led page mapping, and realistic next steps.

03 / IMPROVE

Build, measure, refine.

Ship improvements, monitor search signals, and use evidence to decide what to do next.

05 / YOUR NEXT MOVE

Let’s make your
next search count.

Have a site that needs a clearer SEO direction? Tell me what you’re building and where you want to go.

Connect on LinkedIn ↗